According to a recent press release, the company was awarded the Silver Anvil Award from the Public Relations Society of America in the category of “Best Special Events and Observances.”

Why Solta Was Given the Award – via PR Newsire

The illumiNATION tour introduced the two latest advancements in the aesthetic industry – the Thermage CPT and Fraxel re:store Dual – to physicians and consumers in over 45 cities in the U.S. and Europe in Fall 2009. The tour was comprised of an on-line and on-the-road communications program. It produced unprecedented results, including more than 200 million media impressions, thousands of visitors and increased sales for the Thermage and Fraxel systems throughout the effort. Due to the success of the program, a Canadian tour followed in the spring and stopped in 8 cities across Canada, generating the same great results Solta experienced in the first tour.

Billed as the first reliable international plastic surgery data ever surveyed, the data showed that botulinum toxin injections were performed 2,860,238 times last year, 32.7% of all non-surgical procedures.

It was followed by hyaluronic acid injections as the number two non-surgical procedure, which made up 20.1% of all non-surgical procedures. The rest of the top 5 non-surgical procedures were laser hair removal (13.1%); autologous fat injections (5.9%); and IPL laser treatment (4.4%).

Chemical peel, microdermabrasion, laser skin resurfacing, sclerotherapy, and laser treatment of leg veins rounded out the top 10.

The number of non-surgical procedures topped the number of surgical procedures, “reflecting both advances in cosmetic surgery innovation and the desirability of less expensive treatments,” according to ISAPS.

Liposuction was the top plastic surgery procedure, representing almost 19 percent of all surgical procedures. It was followed by breast augmentation (17%); eyelid lift (13.5%); rhinoplasty (9.4%); and tummy tuck (7.3%).

The top procedures do vary among countries. “It is not always liposuction and breast augmentation that are No. 1,” says Foad Nahai, MD, ISAPS President and a plastic surgeon in Atlanta. For instance, injectables are not yet as popular in other countries as they are in the U.S., he says.

The United States had more than 3 million plastic surgery procedures (surgical and non-surgical) performed in 2009, making it the country with the most procedures.

The top 5 countries, by total number of procedures, were:

1. United States (17.5% of total procedures)
2. Brazil (14.3%)
3. China (12.7%)
4. India (5.2%)
5. Mexico (4.8%)

“It is no surprise to me that the United States has the largest number of aesthetic procedures, and same with Brazil,” says Dr. Nahai. “But countries like China and India with emerging economies are generating a lot wealth and as that wealth is passed around, people are choosing to their spend discretionary income on aesthetic procedures.”

For more information on the statistics, visit the ISAPS website.

The Latest “Beauty Bandit”

The latest case was a woman who received over $3,000 worth of Botox and dermal fillers in a Fort Lauderdale dermatology center and then disappeared after telling staff she had to run to an ATM.

Dubbed the “Beauty Bandit,” the suspect was arrested recently, but others have been reported, including cases in Newport Beach, Calif.; Port St. Lucie, Fla.; Tampa, Fla.; Brisbane, Australia and Kenton, England.

“From talking to our doctors, this is a problem that’s occurring from coast to coast,” says Jeff Karzen, spokesman for the American Academy of Cosmetic Surgery.

The Upswing in Cosmetic Crimes

According to msnbc.com, doctors are pointing to the bad economy as one factor in the increase in these crimes, nicknamed “pricks-and-runs.” Another reason some cite is the perceived “necessity” of cosmetic procedures.

Botox is no longer considered a luxury says Dr. Jon Grazer, a Newport Beach plastic surgeon who was hit by a Botox bandit last year. “It’s something people have to have, and if they can’t afford it because of the economy, I think it’s going to push them to get it by whatever means they can.”

“We’ve had it happen three times,” says Las Vegas cosmetic surgeon Dr. Samir Pancholi. “The first time, it was a woman in her 50s who came in and got treatment, then said, ‘My purse is in the car, I’ll go grab it and be right back.’ Then she was gone.”

Avoiding “Pricks-and-Runs”

To avoid falling victim to these “beauty bandits” again, many offices affected by these crimes are changing their payment rules, such as  requiring all new patients to pay prior to receiving treatment.

The National Institute of Neurological Disorders and Stroke defines dystonias as movement disorders in which sustained muscle contractions cause twisting and repetitive movements or abnormal postures. Focal dystonia, which includes cervical dystonia (twisting of the neck and sometimes the shoulders) and blepharospasm (excessive eyelid spasm), affects about 295 people out of one million in the U.S., according to a study conducted in Rochester, Minnesota.

The approval of XEOMIN comes after two U.S. clinical trials. The Journal of Neurological Sciences cited a study on the efficacy and safety of XEOMIN, in which XEOMIN showed “non-inferiority” to Botox when used to treat cervical dystonia. XEOMIN “is a safe and effective treatment for CD [cervical dystonia]” it concluded.

Xeomin, according to Merz, is the only botulinum toxin that doesn’t require refrigeration prior to reconstitution. Merz believes this may simplify product distribution and storage and help ensure product integrity at the time of injection.

Merz had announced earlier this year that it was acquiring BioForm Medical, a leader in the U.S. and European dermal filler markets with its Radiesse dermal filler. Merz will be renamed “Merz Aesthetics” after the acquisiton is complete.

Revance Therapeutics, a privately held specialty biopharmaceutical company in California, is exploring a Botox product that could be applied to the skin in cream form—no needles necessary, reports WCBS-TV in New York City.

Revance says that it will be two years before clinical trials of the product, called RT001, are complete. Then the FDA will decide whether to approve the drug, which is being tested for use on crow’s feet, according to WCBS-TV.

Some doctors worry about the safety of such a product. In an interview with WCBS-TV, Dr. David Colbert, a New York City dermatologist, says he worries that a Botox lotion product would be so popular that black market versions would be sold online without oversight and that the potential muscle paralyzing effects could be dangerous.

“I think it’s a brilliant idea, but I’m more concerned about the welfare of people who would use it irresponsibly,” he says.

Patients in the early trials tended to see a moderate reduction in wrinkles around their eyes after using the product for a month. The product is being tested on crow’s feet because the skin around the eyes is thin and susceptible to bruising when Botox is injected.

Dr. Richard Glogau, a clinical professor of dermatology at the University of California, San Francisco, who is a primary investigator for the study, said after early trials that Revance needed to rework the formulation so the drug would stay where it was applied and not spread to other parts of the body.

Dr. Anthony Youn, a plastic surgeon in Michigan, had some interesting thoughts on the product’s potential. He writes on his website: “I think a huge application of this topical botulinum toxin is in sweat reduction. Could you imagine an antiperspirant stick with this product that lasts several months with each application and leaves no residue? I’d buy it!”

To watch the WCBS-TV segment, go to http://wcbstv.com/video and search for “Botox cream.” (Pictured: before & after use of RT001 for 28 days; image via WCBS-TV)

She follows in Brooke Shields’s footsteps as a spokesperson for Allergan’s eyelash product, which is the first and only prescription treatment approved by the FDA to grow lashes longer, fuller and darker. Since its approval by the FDA in December 2008, about 1.5 million kits of Latisse have been sold.

The before and after gallery follows Danes’s 16-week treatment on Latisse, with photos at week 0, 4, 8, 12, and 16 at front, angled, and profile views that clearly show her lash growth. The website notes that none of the photos were retouched.

Danes recently commented that she became a “Latisse girl” because she was curious about the product. “The more I learned about Latisse, the more impressed I was. I’ve never used a product that actually affected real physical change,” she added.

Latisse was discovered by accident when Allergan was developing a clinical trial for a glaucoma treatment called Lumigan in 2001. Patients reported a side-effect—significantly longer eyelashes—and Allergan began investigating other uses.

During research of Latisse, doctors reported on average:

• 25 percent increase in eyelash length
• 106 percent increase in eyelash fullness
• 18 percent darkening of the eyelashes

Latisse is applied to the base of the lashes, and patients usually start to see results in a few weeks. The effects of Latisse are not permanent, so regular use is necessary. Eyelashes will return to normal after the patient stops applying Latisse.

Contact Dr. Stacy Cosmetic in Bellevue, Washington for more info and special pricing for Latisse. (Before and after photo via latisse.com)

Allergan’s clinical trial involved 1,384 adults who had a history of migraines and experienced 15 or more headache days of which at least 50 percent were migraine or probable migraine during the 28-day period.  At the end of the baseline period, patients were randomized to receive either Botox injections or placebo.

By week 24 following treatment, patients who received Botox averaged 8.2 fewer migraine days, which was significantly greater than the change from baseline observed in placebo treated patients of 6.2 days.

Lee Tomkins, director of Migraine Action, stressed it was not a “cure” but it offered hope for those who suffer the most frequent migraines. Migraine symptoms may include severe headache; visual disturbances such as spots or flashing lights; sensitivity to light, noise, or smells; and nausea and vomiting.

“We have been following these studies really closely and the evidence is really pretty solid. These people spend half their lives in pain. Even if they get half the attacks, it can really improve their quality of life,” said Tomkins.

In the United States, the Food and Drug Administration is likely to decide this month whether the product can be sold for migraines, Aaron Gal, a Sanford C. Bernstein & Co. analyst in New York, said in May. In the U.S., in addition to treating wrinkles Botox can be used to treat eye muscle spasms and muscle stiffness in the elbow, wrist, and fingers in adults with upper limb spasticity.

Botox was the number one minimally-invasive cosmetic procedure in 2009 according to the American Society of Plastic Surgeons’ most recent statistics, which showed that the procedure was performed 4.8 million times in the U.S. last year for cosmetic purposes. Dr. Stacy performs the procedure in her Bellevue, Washington office.

Visit msnbc.com for breaking news, world news, and news about the economy

Dr. Anne Chapas, a dermatologist in New York City, explained to Meredith Vieira how she used Fraxel, Thermage, and Isolaz to help the patients with a variety of skin problems, including skin laxity, acne, and sun spots—all without going under the knife.

Jill, a 40-something with years of skin damage from the sun, received Fraxel restore treatment. Dr. Chapas explains that Fraxel gives energy that stimulates new skin cells to grow and gives a refreshed appearance to skin, making it look more youthful and healthy.

Of the treatment, Jill says, “I’m thrilled. It really got rid of so much of the sun damage that I could see. It just makes me feel like I have fresh, new skin.”

Dr. Chapas estimates that it usually takes 1 to 3 treatments to see results. After treatment, patients may have a few days of redness and a little dryness, according to the doctor.

Lisa, a new mom, received Thermage treatment on her stomach. She says she had a lot of extra flab in her mid section after her second child.  Thermage tightened her belly and helps her fit better in her clothes.

Thermage can also be used to tighten the face. Lisa B. was suffering from skin discoloration, breakouts and blotches, and looseness. She first received Thermage treatment, which helped tighten her skin and build collagen, followed by Fraxel the next week to help even out her skin tone.

Thermage and Fraxel treatments are available at Dr. Stacy’s Bellevue, Washington office. She is the number one Thermage provider in the state of Washington and patients frequently travel from southwest and eastern Washington, Alaska, Idaho, and Oregon for Thermage treatment. Learn more about travel accomodations.

Dr. Eugene Antenucci explained to MSNBC for a recent article that you leave 40 percent of your teeth dirty with bacteria if you’re not flossing, which causes staining and yellowing between and around teeth.

Too much plaque can lead to gingivitis, the first stage of gum disease. Gum disease symptoms include red, swollen, or bleeding gums, receding gums, and the formation of deep pockets between teeth and gums, according to WebMD. If left untreated, gum disease can end with tooth loss due to destruction of the tissue that surrounds your teeth.

“You register an older look because you see more spaces, less and uneven gum tissue,” according to Antenucci, a spokesperson for the Academy of General Dentistry.

Eventually gum disease can cause the bones underneath to dissolve away, explains Dr. Donald Clem, a dentist in Fullerton, Calif. “In later stages of periodontal disease we would see disfigurement in terms of caving in of the lips and cheek and wrinkles around the lips and cheeks.”

A range of cosmetic services, from Botox to a chemical peel, can help your skin look its best—and so can habits that you do every day, such as flossing and wearing sunscreen.

Bill Neville, 52, recently shared his cosmetic surgery story with reporter Elise Morgan of WHNT NEWS 19 in Huntsville, Alabama. Neville, who has a four-year-old son, began to worry about looking old: “He’s [his son] going to start t-ball, swimming, and I don’t want to be out there with the rest of the dads and have them looking at me like, ‘Hey! Grandpa is out here to watch his grandson!’”

Neville changed his diet and exercise but decided to get plastic surgery as well. “Just rolling back the clock a bit on this turkey gobbler and possibly getting the skin off my eyelids would be great,” he said before he had surgery.

His procedures included a facelift, a neck lift, laser resurfacing of his skin, and injections to fill in wrinkles. “I was hoping not to look real “plasticky” and stretched, and I don’t think I do,” said Neville. “I think it looks real natural and everyone I’ve talked to thinks it looks great.”

ASPS statistics show that the top 5 minimally-invasive cosmetic procedures for men last year were:

1. Botox
2. Microdermabrasion
3. Laser hair removal
4. Chemical Peel
5. Wrinkle fillers

Read the full story, “Plastic Surgery for Men Isn’t Taboo,” on Bill Neville on the WHNT News website.

Related story: “A guy could get used to this no-lines life” – A male Los Angeles Times reporter writes about his experience getting Botox treatment.