Fraxel & Thermage illumiNATION Tour Wins Award
Maybe you remember the Solta Medical illumiNATION tour that came through Bellevue last fall, or perhaps you even saw their heavily branded silver Airstream Trailer driving down the road, fully equipped with Fraxel and Thermage treatment stations inside.
According to a recent press release, the company was awarded the Silver Anvil Award from the Public Relations Society of America in the category of “Best Special Events and Observances.”
Why Solta Was Given the Award – via PR Newsire
The illumiNATION tour introduced the two latest advancements in the aesthetic industry – the Thermage CPT and Fraxel re:store Dual – to physicians and consumers in over 45 cities in the U.S. and Europe in Fall 2009. The tour was comprised of an on-line and on-the-road communications program. It produced unprecedented results, including more than 200 million media impressions, thousands of visitors and increased sales for the Thermage and Fraxel systems throughout the effort. Due to the success of the program, a Canadian tour followed in the spring and stopped in 8 cities across Canada, generating the same great results Solta experienced in the first tour.
